What People in Napa Valley Really Drink? Why and How?
As an aftermath to my previous blog about what Texas wines to serve winegrowers from Napa Valley (https://vintagetexas.com/?p=1482), I’ve a follow-up observation. We all know that it is easy to find Napa Valley Cabernet Sauvignons that are $60, $80 and even over $100 retail, but what do people in the know in Napa Valley really buy to drink?
We visited our friends in Napa Valley about a year ago and this year they stopped by to visit with us over dinner. Both times I have been surprised, intrigued and even shocked by the wines that they pick for dinner. First of all, the wines are damn good. Secondly, they are NOT expensive wines.
If you read Food and Wine magazine you think that all Napa-valley-ites savor indulgingly over $100 bottles of wine at patio parties with Sting and his wife or with Arnold the Governator of California. If you read the Wine Spectator you might get picture of Napa Valleys finest sniffing, swirling and comparing the scents exuded by cult wines with a $300 price tag that were made by a noted garagistas.
I will let you in on to what actually goes on. It’s a pretty simple and smart way to select wine. First of all, most people in Napa Valley know good wine from bad so they don’t drink plonk. They also know other people that inhabit “The Valley” who also know good wine from bad. The secret is that most of them don’t like to spend a lot for wine.
Most of the time they hit the mark by locating new finds that are usually made by young winemakers who have interned or perhaps even made wine under the tutelage of fine winemakers at wineries of notoriety in California, France, or Italy. If they put out a new wine like XYZ Cabernet Sauvignon and somebody actually gets a bottle, tries it and it’s good, word spreads like a firestorm through tissue paper.
Another path to good juice is to know who is trying to sell what. In case you haven’t heard, there is an excess of high quality grapes in California and this oversupply situation also includes Napa Valley. Therefore, some Napa Valley Cabernet can be obtained at quite reasonable prices if someone is in the right place at the right time. After getting these grapes into the winery at the same time as a good winemaker happens to be there, the end result can be a high quality Napa Valley Cabernet that can be obtained at a quite reasonable price, say $20!
Then, the Napa-valley-ites talk, text and, oh yes, even Twitter. They are always on the lookout, not just for good wine, but for good low cost wine. Also, if someone brings an interesting new find to a dinner party, the network fires up and new news becomes old news very quickly. Every wonder why very little of this kind of stuff makes it to Texas? The bottom line is that they are on it like bees on honey!
During our last trip to Napa, the wine find was a “no name” Napa Valley Cabernet made by a husband-wife winemaking team. The wine was marketed under the brand name – Esca (www.escawines.com). The couple was Mario and Anna Monticelli. In their day jobs, they are winemakers for a couple of Napa Valley’s most storied families – Mario for Trinchero, Anna for Pina. In their spare time, like as a hobby, they make wine for themselves, their friends and their family [and you too, if you know how to find it in time]. As I recall the wine was about $28 per bottle and was stellar.
During our recent dinner party, our friends brought us a bottle of another wine that I had not heard of previously. It was Napa Valley Cabernet this time going under the brand name Educated Guess made by Roots Run Deep Winery (www.rootsrundeep.com) in St. Helena, near ground zero of Napa Valley. The grapes for their wines are sourced from vineyards run by the best producers in Yountville, Oakville, Rutherford and Carneros all along Napa Valley. The maker is consultant winemaker, Barry Gnekow, who has over 30 years of winemaking experience. Barry is currently involved with numerous, highly successful brands such as 7 Deadly Zins, Old Ghost, Cycles Gladiator, Earthquake and of course, Roots Run Deep, and is one of California’s most award winning winemakers!
Again, wanna bet that the concept of right place and right time factors heavily into this wine; having access to a good Napa Valley fruit and an award winning winemaker, helps too. The price for this wine is about $20 or a little less per bottle, and I heard that you can even find this wine in Houston.
Get it if you can and enjoy!
And the other reality is a lot of wine is leftover from tasting rooms, or trade tastings, and wine is passed around here like extra cookies or lasgana that you baked.
Next time you visit Napa, go to the bocce lanes and see the bottle strewn about, you will be impressed. And yes it’s great to see the industry from this side of the bottle, and you are correct everyone loves a good deal.
Everyone here loves wine, everyone shares, and that is the policy – so be good to your friends & neighbors… 🙂
Posted by Andrew Lazorchak
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It’s not a secret.
I live in Napa valley, and although I love some of the $70+ cabs here, I’ve only bought two bottles of those (ever) and we try to keep all of our purchases in the $35 and under range (usually in the 20’s.) Nearly impossible to do if I buy the local wines.
I sometimes wonder if the local restaurants think ill of us (or if they secretly respect us for having good taste) when we bring our own wines for corkage — and those wines are usually not from Napa. Lately we’ve been doing Oregon pinot and Central Coast wines (mostly Syrah, a little bit of Grenache Blanc) — average price: $15-$25/bottle. And we plan on restocking a few bottles of the most mushroomy white wine we’ve ever had: 2008 Tularosa Vineyards Sauvignon Blanc (New Mexico; $12/bottle)
Posted by MediaGuru on LiveJournal Wine
Reply by amour on Snooth, Mar 21.
That is just what I am talking about!
It is clearly a buyer’s market and we must take advantage of it now!
While the recession has been very painful for Napa Valley vintners, we cannot help but listen to people like Fred Franzia,
owner of CHARLES STRAW (Two Buck Chuck),and president of Bronco when he says that
people want a wine which they can afford to drink!
He sold over 400 million bottles of CHARLES STRAW and demand is said to be rapidly increasing.
Reply by dmcker on Snooth, Mar 21.
Pretty much sound like winemakers anywhere, VT, and they have an even better perspective on the truth and lies of the marketing machinery… 😉
Reply by amour from Snooth, Mar 22.
Napa is facing the worst downturn since the early 1980’s .
In 2009, $50 -$125 bottles were a totally DEAD-ZONE.
Even when a BUY ONE GET ONE strategic marketing plan was
mounted, inventory continued to pile up.
A good case in point is STEWART CELLARS…..with the reasonably priced SLINGSHOT and also HOLLIS…for which demand is expected to grow, while the high-end wines will …..
well who knows ….fall flat…I guess.
Of course the banks are steadily clamping down on over-leveraged wineries.
THERE HAS DEFINITELY BEEN A SERIOUS SHIFT IN THE WINE MARKET.