Direct-To-Consumer Shipping Report 2012 – Texas & Non-California Roll-up Biggest Increases

Direct-To-Consumer Shipping Report 2012 – Texas and Non-California Roll-up Biggest Increases

In this most recent annual report (2012 Shipping-Report) by from ShipCompliant and Wines & Vines, there are some really interesting facts about where Texas is in the wine shipping mix (likely dominated by shipments into the state). For example, did you know that:

The “Non-California” category encompasses a hugely diverse set of regions and wineries. Among the wine producing regions in this broad category, Oregon, Washington, New York and Texas each have substantial wine industries. In this category:

  • Wine shipped annually in terms of volume was up 13%
  • Wine shipped annually by value was up 24%
  • The average price per bottle of wine shipped annually was up 11%

On a percentage basis, these statistics outpace the growth that has occurred in Napa, Sonoma, or the rest of California.

Remarkably, only four states—California, Texas, New York and Florida—account for 54% of all wine shipped direct to the consumer.

Texas ranks second in the top ten states for winery-to-consumer shipments; albeit most are shipments into Texas rather than shipments from Texas wineries to consumers.

The top 10 states for shipments of wine represent 74% of the total. Notably, Texas, Washington State, Virginia and North Carolina outpaced the national 7% average increase in volume of wines shipped.

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Love to taste, talk and tweet about Texas wines and where they are in the global scheme for wines. After all that's the only way they will reach the full potential.

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