Limited Time Offer, July 12th Only: Buy a Winery and Get a Free Tour and Tasting – Actually, As Many As You Want, You’ll Own the Place!

Limited Time Offer, July 12th Only: Buy a Winery and Get a Free Tour and Tasting – Actually, As Many As You Want, You’ll Own the Place!

That’s right, you might be in the right place at the right time. Come with cash in hand or a cashier’s check. Oh, I almost forgot…please bring a vision of what to do with the gall durn place (one of the largest winemaking facilities in Texas), as the previous owners did not have a clue.

Details of the CapRock Winery Real Estate Auction were posted previously on VintageTexas on July 29th (See:; but, there is also an informative video (with extra points for production value) on the Williams Auction website, at:

CapRock is a fully operational winery with top-of-the-line equipment, existing crushing contracts and wine inventory. It also includes a popular event/venue rental, truck scales, and expandable facility.

Just show up Monday, July 12th (today, tomorrow or way too late depending on when you actually read this blog) at the CapRock Winery at 408 East Woodrow Road, Lubbock, TX. The doors will open mid-morning with the auction proceeding to a feverous pitch at 1 pm.

Even if you don’t want to make wine, you can always sell off the equipment and use it as a wonderful-looking farm equipment or cotton, hay or chili pepper warehouse, or you can maybe use it for a corporate headquarters, dance hall/saloon, a party center or a badly needed Texas correctional facility.

Bets are on that it can be had for a cool million or two. That’s dollars, not Euros! In fact, this winery should be bargain for any self-respecting European investor that’s liquidated his assets in Greece and is interested in getting-in on the ground floor of the next hot wine-producing region – The Texas High Plains AVA. It has warm days, cool nights, arid conditions, and at an elevation of 3500+ feet; kind of sounds like Mendoza, doesn’t it. It will also help, if the investor comes with experience in marketing wines made from Mediterranean varietals and blends rather than the standard set, you know…Cabernet, Merlot and Chardonnay.

Stay tuned for CapRock Winery Auction details on Twitter @VintageTexas and @Vinotology as they unfold today. Special High Plains Wine Correspondent, Ben Simons from Vinotology ( will be attending the auction. He will provide all the news you can use and may be a little more, or a little less depending if they throw him out before the auction action starts to heat up. Love ya, Ben…Good Luck!

Opening Bid: $100,000

More Information: Williams Auction

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Tuesday, July 12th Update, at:

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  1. Russs.. let’s buy the winery and make chardonnay, cabernet and merlot with California grapes. And we can put cute animals on the label and come up with names like Cap Rock Cuddly White.

  2. What do you think about this scenario:

    Several of the Texas High Plains growers get together and not only run a common crush facility, but get together for the full monty of European wine experience….Start of Cooperative. They buy grapes from themselves, market and sell the wines under a cooperative name.

    This would be in the European tradition of winemaking – think Burgundy, Baberesco, and Bandol. No us’s and them’s, no one to blame. All are in it for the long haul.

    But, the question is, could they, would they do it. I have seen these operations up close in France and Italy. The questions are”

    Would they take kindly to one grower getting more for his grapes than somebody else even if it is based on quality?

    Would they get the distribution support that they need to make it happen?

    Do they have the capital and vision to pull this off?

    It would really shake up the Texas wine industry, an industry that really needs to be shaken up and given a new direction.

    Keep your fingers crossed.

  3. I love the coop idea, but of course doubt that such a thing would happen. Also, can you imagine the ripple effect if several of the larger Texas High Plains growers kept more of their fruit here in the High Plains? The number of Texas wines would plummet. Would certainly shake up the Texas wine industry. I would love to see what the results would be, but unfortunately, I think it’s unlikely to ever happen.

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