
VintageTexas Wine Blog Surpasses 10,000 Readers and 32,000 Page Views per Month….
VintageTexas State of the Texas Wine Blog Report – by Russ Kane
As many of you know, back in July 2008 I started my VintageTexas Blog Project at http://VintageTexas.com/blog.
I originally viewed this as a writing exercise in preparation for a book project. With my sights now firmly set on the book and my detailed chapter outline in hand, I am starting the book that will contain my interpretation of the “Sense of Place” that IS the Texas wine experience.
When I started the VintageTexas Blog, I really did not know what it was going to be. I assumed that it would help me get back my writing “chops”. I also guessed that it would help me to document and organize my thoughts and experiences as I re-established old relationships and worked to understand the changes in the Texas wine industry that had occurred during my almost three year sabbatical. However, after a mere six months, I can definitely say that the Blog has taken on a life of its own, having connected with a readership that wants to share the Texas wine experience with me.
This month, the VintageTexas Blog achieved a couple of major milestones. It surpassed 10,000 readers and 32,000 page views per month. As I monitor the Blog’s stats, I can see that its growth has been continuous month-by-month with no plateau yet in sight. In December, VintageTexas established a presence on Chron.com, the online version of the Houston Chronicle. This has opened a whole new dimension to the coverage for VintageTexas. See link: http://www.chron.com/commons/persona.html?plckPersonaPage=PersonaBlog&plckUserId=vintagetexas&newspaperUserId=vintagetexas&plckScript=personaScript&plckController=PersonaBlog&plckElementId=personaDest
In the past several months, VintageTexas Blog has highlighted connections between Texas and famous wine growing regions like Chateauneuf de Pape, Rioja and Coonawarra, and reported the “surprizing results” that Texas wines compare well with award-winning wines from around the world in blind tastings, consumer shoot-outs and competitions judged by wine experts.
In October of last year, in an effort to better understand the blog phenomenon as well as my own VintageTexas blogging experience, I attended the North American Blogger Conference held in Sonoma California. Yes, there is such a meeting and no, it was not like some weird Star Trek convention with computer geeks standing around in funny ears. Although, I did see one lady with electric red hair and a guy trying to sell a wine gadget called a “Wine Chapeau”.
At the conference, I learned that the most likely reason for the growth in readership on my VintageTexas Blog was that this blog filled a demand in an “informational niche”. To help you understand what I mean by this, realize that at this time, Texas wines and Texas as a wine destination are not widely covered by the national wine media such as “Wine _________” Magazine (fill in the blank with any of the following: Spectator, Enthusiast, or Advocate). Why? The reason is contained in the following facts:
• Texas is the 5th largest wine producing state.
• Texas is the 4th largest wine consuming state.
• 95% percent of Texas is consumed within the state and only about 5% of Texas wine gets “nationally distributed” outside of Texas.
This data indicates that the lack of coverage of Texas wines in the national media is actually predictable and understandable in terms of the almighty dollar. The “Wine ________” Magazine receives little if any advertizing revenue from Texas wineries and therefore does not have a vested interest in giving Texas wines much coverage versus those from California, Washington, New York and Oregon.
However, there are an increasing number of people that are interested in Texas wines, wineries and wine tourism. This premise is substantiated by facts that go well beyond the VintageTexas Blog activity cited above and includes the findings of a report titled, “The Economic Impact of Wine and Grapes on the State of Texas 2007”, produced by MKF Research for the Texas Wine and Grape Growers Association (TWGGA), and an independent travel survey conducted by Orbitz Insider. See below:
• In 2005, there were only about 110 wineries in Texas. In 2007, there were over 150 wineries (a 43% increase).
• An estimated 958,000 tourists visited Texas wineries in 2007 resulting in wine tourism revenues of
$296.6 Million (a 34% increase from 2005).
• The overall annual economic impact of the Texas Wine Industry on the Texas economy is now in excess of $1.35 Billion (hat’s with a big Texas “B”).
• In 2007, the Orbitz Insider Index named the Texas Hill Country as the second fastest growing destination for wine and culinary enthusiasts only behind Napa Valley, California.
While at the Wine Bloggers Conference in Sonoma, I also realized that most wine bloggers would “kill” for 10,000 readers per month (that is 120,000 per year) like attained on the VintageTexas Blog. This level of readership is comparable to many foodie magazines published in locales around the USA.
But, there is more information contained in the VintageTexas blogstats. Considering the stats along with emails that come to me directly (The virtual “backdoor” of the blog….Knock, knock. Who’s there?), I have peered deeper into the VintageTexas Blog readership and can now report that:
• 80 percent of VintageTexas readers are from the United States or use a mail server in the USA. I have a rough estimate that 70 percent of these readers are from Texas with 30 percent coming from the rest of the USA. From the emails that I have received, this 30 percent is mostly people considering wine tourism and a few other bloggers, many of which have provided links from their site to VintageTexas Blog, which has provided new readers for VintageTexas.
• 6 percent of VintageTexas blog readers are from international locations. In this latter group, Germany, Canada, UK, The Netherlands and Brazil are the most active international readers on the VintageTexas Blog. It is my opinion (based on my visits to many Texas winery tasting rooms) that this international readership is most likely driven by tourism to Texas and interest in visiting Texas wineries.
In closing this State of the Blog report, I must admit that my original thinking that the VintageTexas Blog would be a transitional exercise was wrong. I now believe that this blog has a bigger and better purpose than I originally comprehended. The VintageTexas blog provides a virtual, communal experience for those in Texas, across the USA and in even in distant lands that want to learn, share and enjoy the “Sense of Place” that is the Texas Wine Experience.
Thanks to the VintageTexas readership for making this blog experience possible. If you have any comments or suggestions for future blog activities on VintageTexas, please post comments to the blog or use the blog’s “back door” and send me an email at: russ@vintagetexas.com. I look forward to hearing from you.
Enjoy,
Russ Kane
Wine Writer, Blogger and Aficionado

The menu at the Cabernet Grill could be described as mostly “ranch fare” with a stroke of Texas gourmet. I just have this weird mental picture of a bunch of Texas ranch hands, trying to get their escargot to stay in the corral over night. But, it is a good thing that they did because the appetizers range from escargot to crab cakes that can easily be followed by widely varying preparations that include grilled steaks and enchiladas to shrimp scampi.
The best part of the wine flight is that my wife and I shared the wines and both of us experienced how each wine paired with our respective entree. We selected a three-pour flight, two red wines (Sister Creek Pinot Noir and Cabernet Sauvignon) and one white wine, Sister Creek Muscat Canelli (slightly sweet and with an interesting hint of carbonation).
More information can be found online at: 

Interesting factoids associated with the Paris event are numerous. For example, Spurrier invited many reporters to cover this judging, but the only reporter to attend was George Taber from Time magazine. Taber promptly revealed the results to the world.
In 1923, Chuo Budoshu (currently using the brand name Grace) was established in Katsunuma in Yamanashi prefecture, the birthplace of the Japanese wine industry. Grace is making western-style wines from estate-grown grapes that include the classic varietals: Cabernet Sauvignon, Chardonnay, Merlot, Petit Verdot and Pinot Noir. In addition, they also make wine from Koshu, a traditional Japanese grape varietal. The growing region utilizes the local terroir provided by the mountain soils and climate to make high quality wines. This terroir includes a unique microclimate caused by the rain-shadow of Mount Fuji that mitigates the high annual rainfall experienced on the island of Japan.
Being that the Koshu grapes were likely harvested in early September 2008 and it was now only November 2008, this wine qualifies as a Nouveau wine. This was actually fitting since the date of my Japanese wine hunting expedition was the date of the release of the 2008 Beaujolais Nouveau (the 3rd Thursday in November).
Characteristically, Asian cuisines use meat, not as a dominant theme, but in a supportive role as a condiment. In this regard, the meat is used in lesser quantity and in context with vegetables, rice or noodles more for its savory characteristics (in Japan referred to as “Umame” – The fifth taste sensation after sweet, sour, salt and acid) and for a tactile counterpoint on the palate. In this context, a lighter-style Bordeaux like the Grace Cuvee Misawa is completely to be expected and in balance with how red-meats (including raw or seared tuna) are presented in Japanese and other Asian cuisines.


Second place went to Becker Vineyards Cabernet Sauvignon Reserve made in Stonewall near Fredericksburg. The Becker’s have made a name for themselves for making quality wines that include some of the best Cabernets, Bordeaux blends (Claret) and Vintage Port in the state.
Fall Creek Reserve Merlot placed third based on first place votes. Fall Creek Vineyards is located in Tow, Texas, near the Texas BBQ capital of Llano. This Merlot, while being a big wine, is also soft, easy-drinking and silky smooth. It is loaded with bright cherry and plum fruit flavors. Even if you are not a red wine drinker, this might be a good place to start.
The only French wine of the six entered in the Shoot Out to win an award was Chateau Canon Moueix Canon Fronsac – Bordeaux France.